Pricing
Start with the core workflow for a new studio or roll out the full operating system for multi-location brands. Every plan includes online booking, payments, and the branded member experience.
Starts with
Free plan
Trial
30 days on Launch + Studio
Scales to
Multi-location brands
Retention
AI Inbox on paid plans
Commerce
Lower fees as you grow
Member app
Included across the stack
Plans
Start free, trial the first paid tier for 30 days, and move into higher-touch rollout support only when the business complexity actually calls for it.
For new studios
Launch
Start with bookings, payments, and a lighter operator setup while you validate the business.
Free
/ month
For growing operators
Studio
Run the daily club with stronger reporting, staff workflows, CRM, and more concierge headroom.
$69
/ month
For multi-location brands
Scale
Unlock the full operating system for concierge, retention, commerce, and branded member experiences.
$199
/ month
For custom rollouts
Signature
Tailored pricing, rollout support, branded apps, and commercial terms for higher-complexity organizations.
Custom
pricing
Payment processing
Card-present, online, and direct-debit pricing varies by country and payment method. The rates below show where paid plans start. Signature accounts can be quoted custom commercial terms.
Talk through your payment mix🇺🇸
United States
🇬🇧
United Kingdom
🇦🇺
Australia
🇨🇦
Canada
Full comparison
Lower tiers keep the essentials and cap usage where it matters. Higher tiers unlock the full stack for concierge, retention, commerce, and branded member experiences.
| Feature | Launch Free / month | Studio $69 / month | Scale Most popular$199 / month | Signature Custom pricing |
|---|---|---|---|---|
| Platform Limits | ||||
| Locations included | 1 | 2 | 5 | Unlimited |
| Staff seats | 2 | 8 | 20 | Unlimited |
| Active members | Up to 250 | Up to 1,500 | Up to 6,000 | Unlimited |
| Operations | ||||
| Scheduling | Included | Included | Included | Included |
| Calendar | Included | Included | Included | Included |
| Reporting | Core | Included | Included | Included |
| Room & Spot Scheduling | Not included | 1 room map | Included | Included |
| Staff Management | Basic | Included | Included | Included |
| Check-In & Kiosk | Not included | Included | Included | Included |
| Concierge | ||||
| AI Inbox | 50 drafts / mo | 500 drafts / mo | 2,500 drafts / mo | Included |
| Concierge | Core queue | Live queue + approvals | Included | Included |
| Lead Collection & CRM | Up to 100 leads | Included | Included | Included |
| Spotfiller | Not included | Included | Included | Included |
| Retention | 1 playbook | Included | Included | Included |
| Growth | ||||
| Email Campaigns | 1,000 sends / mo | 10,000 sends / mo | 50,000 sends / mo | Included |
| Reviews | Not included | Included | Included | Included |
| Public Profiles | 1 public page | Included | Included | Included |
| Member Experience | ||||
| On-Demand Content | Not included | 250 library members | Included | Included |
| Notifications | Email only | Email + push | Email + SMS + push | Included |
| Community & Groups | Not included | Not included | Up to 25 groups | Included |
| Intake Forms | 2 forms | Included | Included | Included |
| Workout Plans | Not included | Coach notes | Included | Included |
| Commerce | ||||
| Gift Cards & Discount Codes | Discount codes only | Included | Included | Included |
| Payment Processing | Included | Included | Included | Included |
| Point of Sale (POS) | Not included | Point of Sale lite | Included | Included |
| Retail & Inventory | Not included | Basic | Included | Included |
| Platform | ||||
| Website Plugins & Embeds | 1 embed | Included | Included | Included |
| Integrations | 2 integrations | 8 integrations | 25 integrations | Custom |
| Logs | 30 days | 180 days | Included | Included |
| Mobile & Branded Apps | Not included | Not included | Add-on | Included |
Start Free
Launch and Studio can start self-serve. Multi-location brands can book a demo for rollout planning, data migration, and commercial terms.
